Paperless Tickets At Metallica Concert

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Ticketmaster ramped up their environmental credentials at Metallicaâ??s album launch last night with the unveiling of a new paperless ticketing system. The entire O2 arena was admitted with the new technology, with more than 18,000 fans entering in just over 2 hours.Instead of going to the venue's Box Office for the collection of tickets, fans go directly to the door, present a valid photo ID (such as a driver's license or passport) and swipe the credit card that was used to purchase tickets in order to gain entry.The album launch was the biggest gig ever played at The O2, the world's most popular music arena, making it a double success.Mark Donnelly, Managing Director of The O2, said: "Ticketmaster's Paperless Ticket(TM) proved hugely successful at the Metallica gig on Monday night. Ticketmaster worked closely with The O2 to ensure the ticketing of the event went as smoothly as possible and we were delighted with the results."

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