Jigsaw Teams Up With Soil Association For Organic Fortnight

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Pioneering British fashion brand Jigsaw is teaming up with the Soil Association during Organic Fortnight (6th â?? 21st September 2008) to raise awareness of the benefits of organic living and to encourage its customers to join the Association.Throughout Organic Fortnight Jigsaw will promote Soil Association membership through its 47 UK stores and online, via themed window displays and eco shopper bags for customers who sign up to a Jigsaw-intro membership. Jigsaw will contribute to its customersâ?? 1st year membership fees, reducing the cost of a yearâ??s membership to just £10 (from £24).To encourage customers to join the Soil Association, Jigsaw will pay £14 towards the £24 cost of Jigsaw-intro subscriptions â?? allowing customers to join the Association for just £10 in their first year. In addition to the normal benefits members of the Soil Association members receive, when a customer takes out a membership, they will also receive a free organic cotton canvas â??Love Your Planet, Choose Organicâ?? eco shopper bag.The relationship between the Soil Association and Jigsaw will be further established after Organic Fortnight with the launch of Jigsaw Organics, the brandâ??s first foray into the beauty, bath and body arena, which also holds Soil Association organic accreditation.The Soil Association is a membership charity campaigning for planet-friendly food and farming, with a focus on the connection between soil, food, the health of people and the health of the planet. Established 60 years ago, the Soil Association drafted the worldâ??s first organic standards 30 years ago and is responsible for promoting and maintaining the principles of sustainable agriculture in over 30 countries.The charity currently has 26,000 members and active supporters; Jigsaw is working with the Soil Association to raise awareness and increase these numbers. Jigsaw is supporting the charity as the brand shares the Soil Associationâ??s belief that organic production is better for the planet and recognise the importance of the environmental, social and health benefits of organic living, for people as individuals, as communities and globally.Soil Association memberships also include a free subscription to Living Earth, the Soil Associationâ??s award-winning quarterly magazine, a members-only e-newsletter to keep members in touch with Soil Association campaigns and programme work, invitations to special events. Members also receive a membership card which entitles them to special deals and discounts at independent outlets and free entry to the organic festivals in Bristol and Glasgow.

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